Harley Davidson Museum Shop - Amuneal: Magnetic Shielding & Custom Fabrication
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Harley Davidson Museum Shop

Custom Fabrication, Retail Display
Retail Display
About This Project

Case Study #12508: T-Shirt Wall
Client: Harley Davidson
Design: Amuneal Manufacturing Corp.
Location: Milwaukee, WI

When Harley Davidson was building its new 200,000 sq. ft. Museum and Archives, Amuneal was chosen as a collaborative partner for the design and fabrication of the retail environment for their Museum shop. The 5,000 sq. ft space was informed by research from the Harley Davidson archives and was anchored by four major features and a family of flexible display fixtures. Staying true to the heart of the brand, we integrated natural materials and reclaimed items to create an open space with a sense of heritage and discovery.